The housing trend is shifting from the concept of 'having a home' to 'having a good quality of life.' Pruksa Holding announces its organizational transformation, elevating itself from a real estate developer to Thailand's first 'Integrated Living & Healthcare Platform' through the concept of 'Lifetime Well-Living,' seamlessly connecting home, health, and lifestyle. Under the event 'Pruksa Lifetime Well-Living: Beyond Technology. A new way of well-living, redefined,' Pruksa envisions 'home' in the modern era not just as a physical space but as a platform for long-term living. Thus, it is developing an ecosystem that links living with health services through three key pillars.

▪️ Well Home
Designed for long-term living with the Life-Design Function concept.

▪️ Well Care
Connecting the healthcare system from prevention, treatment, to ongoing care.

▪️ Well Community
Creating a quality community through activities, knowledge, and health experiences.

The strength of this model lies in 'system integration.' It is not just about adding functions to homes but integrating health services into daily life through the affiliated Vimutt Hospital, including Telemedicine, Family Doctor, interdisciplinary medical teams, and the Well-Living Club, which serves as a hub for data, services, and community, allowing residents to access knowledge, benefits, and health care all on one platform.

3 Masterpiece Projects Reflecting the Well-Living Concept

▪️ The Palm Courtyard Bangna Km. 8
Designed with a courtyard that connects nature, light, wind, and green spaces to enhance family well-being.

▪️ The Reserve Villa Sukhumvit 89/1
Urban homes utilizing Passive Design principles, accompanied by Personal Wellness Lifestyle services from ViMUT Hospital.

▪️ Chapter Charoenkrung-Riverside
Harnessing the potential of the Chao Phraya River to create a Community of Friends, reducing stress and connecting people naturally.

Another key strategy is the launch of the Well-Living Club on LINE OA, which consolidates health services, exclusive benefits, and community experiences in one place, covering Home & Living, Health & Wellness, Dining & Cafe, Shopping & Lifestyle, Hotel & Travel, and Pet Hub, along with a points accumulation system, online activities, and benefits from partners.

All of this reflects that being a Pruksa resident does not end with the transfer day but involves continuous long-term care under the concept of 'Living Well... for a Lifetime.'

The event also showcased three masterpiece projects along with special offers of discounts up to 10 million baht for those seeking homes that meet the needs of living, health, and quality of life in the future.

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